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Why Everyone (Else) Needs an Editor

6/10/2013

 
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Come on, fellow scribes, admit it: You say you aren’t above having your stuff edited, but when it happens you quietly—and sometimes not so quietly—lob invectives at the demonic soul who dares to excise so much as an ellipsis from your masterpiece.

Over my career in communications, I’ve been edited by the best of them. And by the worst of them. Indeed, I’m sure someone is chiding me right now for using a sentence fragment in this paragraph. Oh well.

(Yes, I am being a smart-aleck.)

But the reality is, my writing needs an edit. Yours does, too. No matter how accomplished a communicator you might be, the right set of fresh eyes will help ensure your writing is accurate and effective for your target audience. That’s why most of the time I welcome a constructive edit.

Having said that, I’ll point out an accompanying risk. A fresh and informed perspective is one thing; however, a lot of well-meaning editing spirals into that bane of effective communication, “writing by committee.”

Some organizations believe that having more people review a document will ensure a better document. This logic almost always fails. What might begin as a relatively crisp, accurate, targeted message is transformed into a confusing morass of meaningless phrases commonly called “corporate speak.” Such jargon-laden, vapid prose not only fails to accomplish its goal—to share important information with an audience—but it may have the opposite effect, causing the audience to misunderstand or mistrust the messenger.

Writing by committee is not the only source of corporate speak. Some of it arises from writers who are either too lazy or too discouraged after years of having their good stuff hacked up like Lizzie Borden’s parents. Much of it comes from the expectation of those whom the writer must satisfy; sadly, many business professionals have yet to find a five-syllable word they don’t like, and they are all too eager to add it if the writer won’t.

Unfortunately, this is a burden professional communicators will continue to bear. It remains our responsibility to stay true to the tenets of effective writing. Keep doing it well, keep demonstrating its value to your editors (good and bad), and—perhaps hardest of all—keep an open mind and heart when an editor tinkers with your baby.



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    Rick Chambers

    Rick is the owner and president of Rick Chambers & Associates, LLC.

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Rick Chambers & Associates, LLC, brings a solid track record of strategic, diverse, objective-based communications and public relations services. RC&A works closely with clients to understand their business, develop stakeholder relationships, build meaningful dialogue and help share their stories effectively.

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Rick Chambers & Associates, LLC
1514 Kingsbury Drive
Portage, MI 49002-1664
USA
269.873.5820
info@rickchambersassociates.com